Win The Day
More than a motto. It's how we work.
For years, we struggled to put ATCOM’s mission into a traditional mission statement.
We knew what we wanted: to be the best MSP in North Carolina. And we knew the values that mattered most to us: respect, honesty, integrity, competency, and continued growth, both personally and professionally.
We just never felt the need to put it all into a formal statement. We were aligned. We knew who we wanted to be.
Then, in 2013, two important members of our team, Chris and Tammy, were diagnosed with cancer. As we talked about how we could best support them through what was ahead, three words emerged: WIN THE DAY.
At first, it was about encouragement. We wanted a mantra that was supportive to two very important people at ATCOM. But it quickly became bigger.
To us, Win the Day means doing the best you can with the day in front of you. It recognizes that your best may look different from one day to the next. And when a day doesn’t go as planned, because some days simply won’t, you don’t give up. You regroup, support one another, and start again.
Those words became part of ATCOM. Emails ended with Win the Day. Conversations ended with Win the Day. Teammates encouraged one another to Win the Day.
And over time, it became our culture.
The 12 Fundamentals
As ATCOM grew and new teammates joined us, we realized that saying Win the Day wasn’t enough. We needed to explain what it meant in practice.
So we created 12 Fundamentals: the behaviors that define how we work, how we treat one another, and how we serve our customers.
Be Nice. Be Kind. Be Thoughtful.
Be Proactive.
Lead by Example.
Ask Questions.
Take Ownership.
Celebrate Wins.
Overcommunicate.
Simplify.
Seek Discomfort.
Always Put a Bow on It!
Pause. THINK. Then React.
Positive Attitudes Are Contagious.
We Live Them
These aren’t words hanging on a wall.
We start each week by focusing on one of our Fundamentals. We reference it when we meet. We use them when we coach and train. And when something doesn’t go the way we wanted, we ask ourselves a simple question: Which Fundamental could have helped us do this better? They give us a common language for holding ourselves, and each other, accountable.
We have found that living these Fundamentals makes us better teammates. It keeps us focused on continuous improvement. And most importantly, it helps the A-Team deliver the level of service and support our customers expect from ATCOM.